Campaign Design

Thrill Driver

↳Role: Associate Creative Director
↳Agency: Critical Mass
↳Client: NissanUSA

Nissan is back in the Super Bowl with one message: A thrilling drive changes everything. The spot is led by Emmy Award Winning Actor and Co-Creator of Schitt's Creek Eugene Levy, and includes a special guest appearance by Nissan Brand Ambassador Brie Larson. The story unfolds with Levy walking through a studio lot, enjoying his morning coffee, when he happens upon Larson and the all-new 2023 Nissan Z.