enercare is one of Canada's largest domestic and commercial services companies. A brand refresh in January 2015 aimed to reinforce the company's positive approach to the future. This included a new logo, website redesign, and a new look for over 700 front-line staff and 650 vehicles. 

The rebranding includes a new logo, a website redesign, new uniforms for technicians and a redesigned fleet of vehicles. With the new rebranding and new positioning, it gave the brand the opportunity to pivot the brand, to more of a retail-centric look and feel. It also went with lowercase letters for a friendlier, more approachable look.

↳Role: Designer & Art Director
↳Agency: Sid Lee Toronto
↳Client: enercare Home Services