Branding, Product Design + Vision
The Wild Florist
While the icon is a flower, we wanted to avoid a purely organic look - this is especially important given the natural/organic slant of the name. To telegraph a modern, curated, friendly and natural but tech-forward brand, the icon uses graphic lines and a deconstructed circle to create the flower. The graphic icon and Seilic font help create a synergy with the F&F brand, though we feel the name and overall feeling of ‘The Wild Florist’ creates its own unique impression; one we believe can stand on its own.
↳Role: Senior Creative, Art Director, Designer & Illustrator
↳Agency: Angry Butterfly
↳Client: Fire & Flower
Being optimistic doesn’t mean everything is shiny and happy all the time. It’s about seeing the possibility of the moment.
The Wild Florist is a curated cannabis brand that invites people to see the world through a lighter lens. In every interaction with our brand, we want people to feel understood, appreciated, and uplifted.
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