Campaign Branding
‘me too.’
act too
Designed to make the work of interrupting sexual violence accessible to all through everyday activism. 100s of aggregated actions, discoverable through to-do lists, filters and a recommendation engine backend. Each act taken then written to a permanent archive of events on the public blockchain, so it can never be silenced, altered or erased.
It’s the first time blockchain has been used to drive activism and will be the centrepiece for the movement to launch the next stage of its evolution.
The me too. act too. website allows users to enter their location and choose their interests, so they can easily tap into events and activities that further the cause. Users also can create and save their own plans of action and cross items off their to-do list as they go. It’s technology that helps people feel connected to the movement by taking part in it.
↳Role: Senior Art Director, Designer & Illustrator
↳Agency: FCBSIX
↳Client: me too
“me too” Act Too - Case Study