Norman Powell x GoDaddy

For GoDaddy's latest campaign with the Toronto Raptors, we spotlighted NBA player Norman Powell’s passion for music by helping him share his talents through a personal website. Powell used GoDaddy's platform to launch "PowellOnThePiano," a site where fans can explore his music, stream his debut single "No Problem," and watch a behind-the-scenes video that captures his creative journey.

This campaign builds on the success of our previous collaboration with the Raptors, where we crafted engaging, authentic stories around players’ personal interests. With Powell’s real connection to music, we aimed to create a narrative that felt sincere and inspiring, blending a touch of humor with a focus on how GoDaddy’s tools empower people to share their unique passions. The campaign includes digital and out-of-home ads, social media integration, and features within the Raptors' home arena, celebrating Powell’s unexpected talent and showing how GoDaddy’s platform supports all kinds of creators and entrepreneurs.