My foundation is in building purposeful brand narratives, an approach I refined while earning my Master’s in Design & Advertising from OCAD University. With over a decade of experience, I specialize in rooting every project in rigorous research, strategy, and visual precision.

I thrive at the intersection of analytical thinking and creative execution, blending them to deliver measurable results and cultural relevance. I don't just value process—it grounds my work: I lead with rigorous exploration, clear frameworks, and data-backed decision-making.

Inspired equally by technology and visual culture, I naturally navigate the space where design, innovation, and impact meet. My bi-cultural background is key; it provides me with a valuable global perspective that allows me to uncover the deeper human insights necessary to drive stronger connections between brands and audiences.

I bring clarity and purpose to every project—always leading with curiosity, discipline, and a commitment to meaningful outcomes.